Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
Do not internalize the undustrial model. You are not one of the myriad of interchangable pieces, but a unique human being, and if you’ve got something to say, say it, and think well of yourself while you’re learning to say it better. ~ David Mamet
PHOTO: A great rework of the table of contents.
A great rework of the table of contents. Linchpin, by Seth Godin, briefly describes each chapter instead of just giving the page number. He turns the TOC into an opportunity to summarize the contents of the book for a new reader, not just tell them where things are.
Here is what stands for me in this video by Seth Godin as he talks at TED:
– Ideas that spread, win – [1:33]
– There are *way* more choices and *way* less time – [5:40]
– The thing that’s gonna decide what gets talked about is: “Is it remarkable?” – [6:27]
– Mass marketing is: “avarege products for avarege people” – [9:34]
– Sell to people who are listening – [11:56]
– What you have to do is figure out what people really want and give it to them – [13:50]
– What you need to do is figure out who does care! – [16:10]